Lotus Group (also known as Lotus Cars) is a British multinational automotive manufacturer of luxury sports cars and electric vehicles.
The first time I knew this car was because of formula 1. Lotus used to be an essential racing team in this sport.
The lotus was once famous of its oil-fueled luxury sports cars. But nowadays, it seems like they are working on transforming to electric cars by inventing sports cars such as Emeya.
(Lotus unveils sporty electric sedan Emeya)
Personally speaking, I really like its color. The light yellow and black make the car look super cool and give me a sense of modern, which I believe is what they are trying to show us. Also, it reminds me of one of their classical works, Lotus Elan created in 1962.
(Lotus Elan)
Furthermore, its innovative taillight design impresses me. Instead of using traditional large bulbs, the designer cleverly hid the taillight, enhancing the vehicle’s modern and futuristic aesthetic.
(the innovative tailight)
In a nutshell, as one of the most renowned brands in Europe, this traditional car brand keeps impressing us in its exploration to a new area.
industrials renaissance 
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